source credibility

См. также в других словарях:

• source credibility — UK US noun [U] MARKETING ► the degree to which people believe and trust what other people and organizations tell them about a particular product or service: »The source credibility theory states that people are more likely to be persuaded when… …   Financial and business terms

• source credibility — / sɔ:s kredəˌbɪlɪti/ noun the image people have of someone which will determine that person’s credibility …   Marketing dictionary in english

• Credibility — refers to the objective and subjective components of the believability of a source or message. Traditionally, modern, credibility has two key components: trustworthiness and expertise, which both have objective and subjective components.… …   Wikipedia

• credibility gap — /ˌkredɪ bɪlɪti gæp/ noun a discrepancy between claims for a product made by the manufacturer and acceptance of these claims by the target audience ● The credibility gap that we face is partly due to our product’s bad performance record. ⇒ source… …   Marketing dictionary in english

• Source evaluation — is the skill of analysing information sources in order to assess their credibility. The ability to assess different sources of information is highly relevant to the task of operating within a complex information society.Engeldinger (1998) uses… …   Wikipedia

• Source criticism — This entry is about source evaluation (or information evaluation) in an interdisciplinary context and thus not limited to some discipline specific understanding of the term source criticism . A source (an information source) may be a document, a… …   Wikipedia

• Credibility gap — Alternate use: The Credibility Gap, name of a comedy team Credibility gap is a political term that came into wide use during the 1960s and 1970s. At the time, it was most frequently used to describe public skepticism about the Lyndon B. Johnson… …   Wikipedia

• Kelman's source characteristics — identify three characteristics of successful marketing communications sources:# source credibility # source attractiveness # source power.ource attractivenessAn attractive source is one that the receiver can identify with, or aspire to. The… …   Wikipedia

• reliable source — source whose credibility can be counted upon …   English contemporary dictionary

• The Source (magazine) — For the photography magazine, see Source (photography magazine). For the bi monthly magazine published by the John Lewis Partnership, see Source (magazine). The Source First issue 1988 Country USA Website http://www.thesource.com ISSN …   Wikipedia

• Actuarial credibility — describes an approach used by actuaries to improve statistical estimates. Although the approach can be formulated in either a frequentist or Bayesian statistical setting, the latter is often preferred because of the ease of recognizing more that… …   Wikipedia